BMW Championship

Was brought onto the team to help develop a design system that would feel like a natural evolution of the previous year’s look + feel. The event was held in St. Louis and was televised and viewed across the country.

The design system is based off of the shape of the trophy. This was an idea built the previous year but we pushed it further by introducing the wave lines that allow for a more seamless interaction with photography.

A perfect marriage of graphic and image.

PREVIOUS YEAR

THIS YEAR

Client: BMW CDs: Matt Edwards + Kevin Leung + Clemens Zlami AD: Jade Chen CW: Anthony Zuccaro

T h e A r t o f L o s / / I N S T A G R A M / / S a n F r a n c i s c o , C A