︎
                                







EA Sports Design System

EA Sports came to us to bring conceptual thinking and intentionality to their suite of logos, colors and assets. After Creative had landed on a overall concept for the assets provided to us, we played a large role in developing that concept into an in-depth Brand Guidelines document for their designers. Providing Lockup guidelines, guard rails for image usage, and a collection of layouts to be used for all of their OOH, social, broadcast and In-Store signage. We also provided a visual system for them to build their App and Website with.

 
T h e   A r t   o f   L o s  / /    I N S T A G R A M   / /   S a n   F r a n c i s c o ,   C A