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The Mountain is Calling


Helped develop the main mark for a campaign that introduced the world to
the Mountain Dude, as well as the type treatment for online spots.
 




Client: Mountain Dew  CDs: Wes Phela + Matt Edwards + Jen Hart   AD: Laura Rouw  CW: Anthony Zuccaro
T h e   A r t   o f   L o s  / /    I N S T A G R A M   / /   S a n   F r a n c i s c o ,   C A